JORDAN NEW VISION

Jordan brought us in to define a new creative direction for the brand, from visual identity to product language. We developed a refreshed branding system and a new product DNA rooted in proportion, materiality, color, detailing, and silhouette. The goal was to create a cohesive design framework that could guide future product while evolving Jordan’s iconic codes into a more contemporary, relevant, and distinctive expression.

Contributors

Brandon Bjerre
Britney Hand
Bri Labossiere
Jream HendersoN

Sara Jaramillo
Jeff Henderson
Royce Paris
SKT